Korean fashion company Layer has hit the jackpot in the global fashion market by concluding an export contract worth 580 billion won. This achievement is expected to further enhance the global status of K-fashion.
Layer is a representative company that has established Korean fashion brands in the global market with original designs and innovative business models, and has been attracting attention for its steady growth in recent years. This large-scale export contract is specifically aimed at the North American, European, and Asian markets, and full-scale supply is scheduled to begin in 2024.
|
[Korean Today] Korean fashion rising in status © Reporter Park Jeong-hee |
Layer’s success factors are its unique design, excellent quality, and agile production system that quickly reflects global trends. In particular, it has actively utilized the **’digital fashion platform’** to expand its market share by targeting the digital native generation beyond traditional distribution methods.
Currently, Layer is expanding its product line to include not only clothing but also bags, shoes, and accessories, establishing itself as a total fashion brand. This export contract is expected to further solidify Layer’s position as a global brand.
Experts analyze that Layer’s success is intertwined with the trend of K-fashion gaining global attention. Along with the Korean Wave, K-fashion is capturing the hearts of consumers around the world with its unique yet practical designs. Layer is expected to have a positive influence on other Korean fashion brands, especially by suggesting the ‘future of K-fashion.’
Layer plans to introduce additional fashion products that emphasize eco-friendliness and sustainability through this large-scale export contract. As ESG (environment, society, and governance) management has become increasingly important in the global fashion market, Layer plans to strengthen its eco-friendly product line that emphasizes sustainability to further increase its competitiveness in the global market.
|
[Korean Today] Korean fashion rising in status © Reporter Park Jeong-hee |
A Layer official said, “The 580 billion won export contract is an achievement that goes beyond mere numbers and proves the growth potential of K-fashion,” adding, “We will continue to work to strengthen our position in the global fashion market based on originality and innovation and to elevate the status of the Korean fashion industry.”
Layer’s recent achievement, which represents a success story of the Korean fashion industry, is expected to serve as a model for other fashion companies. As the global competitiveness of K-fashion increases, Layer’s large-scale export contract is an important signal for the leap forward of the Korean fashion industry.
“K-fashion is no longer just a trend, but has established itself as a center of the global market.” Layer’s success story will remain as another case that brightly illuminates the future of the Korean fashion industry.
|
|
© The Korean Today – All Rights Reserved