Global sports brand PUMA will be presenting its second collaborative collection with innovative French designer brand Coperni and will be operating a pop-up store at The Hyundai Seoul in Yeouido from November 21 to 23. This collaboration combines fashion, sports, and technology to create a modern and future-oriented style, reinterpreting PUMA’s traditional silhouettes with Coperni’s innovative designs.
The pop-up store is located on the 2nd basement floor of The Hyundai Seoul Iconic Square, and provides a precious opportunity to see the entire collection lineup. This collaborative collection includes Puma’s iconic models, such as the ‘T7 Tracksuit’, ‘Speedcat’, and ‘Swipe Bag’, and each product harmonizes the signature details of both brands. In particular, the ‘T7 Tracksuit’ satisfies both practicality and aesthetic sense with functional fabric and Coperni’s knot design.
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[Korean Today] Puma and Coperni’s collaborative collection. Photo: Puma |
In addition, the hoodie inspired by Coperni’s horned sweatshirt features cat-ear details, while T-shirts with the collaboration logo and asymmetrical long dresses await visitors. In particular, dresses and tops made with eco-friendly functional fabrics reflect the importance of sustainable fashion.
Also worth noting is the sneaker lineup that further maximizes the appeal of sportswear. The ‘Speedcat Coperni’, reinterpreted with Coperni’s unique sensibility, and Puma’s representative soccer shoe ‘Future’ are both expected to capture the attention of consumers with their unique designs and colors.
Customers who visit the pop-up store will receive a special silver shopper bag with the logos of Puma and Coperni on a first-come, first-served basis, and many visitors are expected to visit so as not to miss this special opportunity.
Meanwhile, Puma has established itself as a global sports brand with over 75 years of history, and is leading new trends by breaking down the boundaries between sports and fashion through collaborations with various designers. Coperni is also a promising brand with innovative design and technology fusion, and the collaboration between the two brands will be a good example of satisfying both style and functionality.
Moreover, this collaboration reflects modern trends encompassing fashion, sports, and sustainability, and is expected to provide consumers with a new experience. Expectations are high for what global trends will unfold at this pop-up store.
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