Jung-gu, Seoul announced preemptive measures to respond to concerns about a decline in the tourism industry, including early implementation of tourism-specific projects, hosting public-private cooperation events, improving tourism infrastructure, and strengthening cooperation with the government and Seoul City. In particular, it plans to promote practical and effective tourism revitalization measures that reflect the voices of those in the tourism industry.
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[Korean Today] Jung-gu, Seoul announces preemptive measures to overcome tourism industry crisis © Reporter Seung-ju Ji |
Jung-gu, Seoul (Mayor Kim Gil-seong) recently announced preemptive tourism measures to respond to concerns about a decline in the domestic and international tourism industry. Jung-gu is a key tourist destination in Seoul with 1,099 travel agencies, 103 tourist accommodations, and 214 foreign tourist city homestays, and attention is being paid to the possibility that the tourism industry, which had been recovering after COVID-19, may face a crisis again.
Since the 17th, the district has been continuously interviewing tourism industry professionals and collecting voices from the field. Based on this, it has established comprehensive measures including ▲early implementation of the Jung-gu Tour Pass ▲strengthening public-private cooperation ▲improving tourism infrastructure ▲strengthening cooperation with the government and Seoul City.
First, the ‘Jung-gu Tour Pass’ will be implemented early for the first time among autonomous districts in Seoul starting in 2025. This tourism package aims to encourage the influx of domestic and international tourists by offering attractions, restaurants, and cultural experiences at reasonable prices.
In addition, as part of the ‘Hands-on Jung-gu Tourism Project’, we plan to develop new local tourism courses and actively promote them in cooperation with the Korea Tourism Organization and travel agencies.
As a public-private cooperation event, the ‘Myeongdong Celebration’ will be held in January. It will seek to revitalize the Myeongdong commercial district through shopping discounts, prize events, etc., and a tour event called ‘Myeongdong, a neighborhood that shines like its name’ will also be held.
Jung-gu is also focusing on improving the convenience of tourists. It is currently registering 21 Myeongdong open restrooms on Google Maps, and plans to continue to expand private open restrooms. In addition, it is establishing a systematic management system to resolve inconveniences for tourists, such as price display systems, crackdowns on counterfeit goods, food hygiene management, and street environment improvement.
We plan to distribute 38,000 copies of tourist guide maps produced in English and Korean to hotels and other locations early to serve as a guide for tourists.
In addition, we plan to systematically share travel safety information through cooperation with the central government and Seoul City, analyze trends in the tourism industry, and actively suggest necessary institutional improvements.
Jung-gu District Mayor Kim Gil-seong said about this measure, “Jung-gu will use this crisis as an opportunity to turn things around and do its best to discover new tourism content so that tourists can fully enjoy Jung-gu’s charms.”
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