Premium dessert cafe Tous Les Jours is gathering attention by releasing the full-length advertisement for ‘Scho-saeng is in season in winter’ featuring actress Go Min-si ahead of the full-fledged holiday season. This advertisement campaign is centered around the Scho-saeng (strawberry chocolate whipped cream) cake, and is garnering attention from consumers by maximizing the appeal of the winter season.
This campaign is being carried out by Twosome Place, which had great success in making the name of Suchosaeng known last year, thanks to its continued sales growth. In particular, Suchosaeng recorded a 160% sales growth in December last year, establishing itself as a representative Christmas cake. This advertisement is expected to leave a strong impression on consumers, featuring a cinematic visual of a snowy field and Go Min-si’s sensational eating scene.
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[Korean Today] Twosome Place, ‘The Best Season for Young Children in Winter’ Advertisement with Go Min-si released. Photo: Twosome Place |
Twosome Place emphasized that this advertising campaign went beyond a simple cake advertisement and attempted to differentiate itself through artistic production like a movie. In celebration of the 10th anniversary of the launch of Scho Saeng, a new ‘White Scho Saeng’ has also been introduced for a limited time this season, raising great expectations among consumers. The TV commercial will be aired on terrestrial and major cable channels, and SNS, and the campaign will be carried out at various customer touchpoints including Twosome Place stores.
You can also find advertisements on SNS that show Gominsi enjoying Suchosaeng in each season of winter, and this campaign is planning to solidify Suchosaeng as the representative winter cake through a marketing strategy that targets the entire winter, not just the summer season.
Tous Les Jours stated that they want to present consumers with an unforgettable winter moment through this advertisement that combines beautiful visuals and intricate details, and hope that they will feel the charm that catches the eyes of the first-time buyers.
This advertisement is receiving a very positive response and is creating a lot of buzz among consumers. Tous Les Jours is planning to strengthen its contact with consumers through various marketing strategies in the future.
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