SPC Baskin-Robbins will unveil ‘Chunshik’s Sweet Potato Yam!’ as its first Flavor of the Month for 2025 and host an Untub Show event to commemorate the occasion.
The new product is an ice cream with the concept of sweet potatoes, a beloved winter snack, using Kakao Friends’ popular character ‘Chunshik’. It was planned as a flavor that the whole family can enjoy together during the New Year and holiday season.
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[Korean Today] SPC Baskin-Robbins Holds ‘Untup Show’ Event to Present First Flavor of the Month in 2025 ©Reporter Lee Ye-jin |
The new product launch will take place on December 27th at 7PM at the experimental space ‘Workshop by Baskin-Robbins’ located in Seongsu-dong, Seoul. The Untub Show is a special event that symbolizes the brand’s new challenge by sharing the moment of opening the new ice cream tub for the first time.
Consumers attending the event will be the first to taste ‘Chunshik’s Sweet Potato Yam!’ There will also be a lucky draw event where mobile vouchers worth up to 100,000 won will be given away. Details can be found on the Baskin-Robbins official Instagram account.
An official from SPC Baskin-Robbins said, “Baskin-Robbins presents new ice cream trends every month to delight customers,” and added, “We plan to provide an even more special experience through the Untup Show in 2025, so please show lots of interest.”
These new products and events are expected to heighten expectations for the first month of the new year and provide unique flavors and enjoyment to customers of all ages.
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