This year, 3,500 influencer teams with a total of 3 billion subscribers from over 50 countries around the world will gather at Seoul’s hot place, ‘DDP’, to attend the global cultural festival ‘Seoulcon’.
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▲[Korean Today] 2024 Seoul Concert APAN STAR AWARDS Poster © Reporter Byun A-rong |
Last year, the first SeoulCon attracted 102,000 visitors and spread 430 million SNS views, showing off Seoul’s charm and charm and making a mark on people around the world. This year, in its second year, ‘SeoulCon’ will establish itself as a global event that comes to mind when thinking of Seoul, and will showcase Seoul’s creative industries such as beauty, fashion, content, and games through more powerful influencers and diverse programs.
<2024 SeoulCon> is a global influencer-led expo that introduces Seoul’s lifestyle, including K-pop, K-beauty, and K-fashion, to the world. Influencers participating in SeoulCon experience various industries such as performances and entertainment, content, fashion and beauty, conferences, and festivals, and create and share content directly. This year, it will be held at DDP for 4 nights and 5 days from Saturday, December 28 to Wednesday, January 1 next year, and a total of 25 diverse programs will be held, including content, fashion/beauty, games, and performances.
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It also presents a wealth of entertainment that showcases Seoul’s lifestyle from various aspects, including fashion, beauty, games, and K-POP. If you want to enjoy Seoul’s unique lifestyle at a glance, including fashion, beauty, and culture, we recommend the ▴Platform BY MUSINSA ▴Runway to Seoul ▴K-BEAUTY BOOST programs.
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The ‘2024 SEOULCON APAN STAR AWARDS’, Korea’s only integrated drama awards ceremony covering all channels including terrestrial and OTT, will also be held on the 28th (Sat). This year, it is expected to provide an even richer spectacle with a more splendid lineup as it celebrates its 10th anniversary. In addition, it will provide an expanded experience than last year’s T1 concert through the ▴ LCK Awards ▴ MKSI2024 programs that will showcase Korea’s status as an e-sports powerhouse.
On the last day of the year, the 31st, the ‘Seoulcon World K-Pop Festival & Countdown’ performance will be held from 6 PM to 2 AM on January 1st. You can enjoy special moments from the evening until the New Year through performances and concerts by top K-Pop singers. The final lineup has been revealed, starting with Zico and Dynamic Duo, followed by Baekho, Changmo, Billy, and Say My Name.
Meanwhile, the overseas public relations ambassadors and global influencer lineup for <2024 SeoulCon> have also been revealed. While the performances of ▴Dotty (Korea, 2.5 million SNS subscribers) and ▴Yelunni (Korea, 18.69 million SNS subscribers) selected as domestic public relations ambassadors are expected, Indian mega influencer ▴Poonam Naruka (India, 6.73 million SNS subscribers) has been appointed as the overseas public relations ambassador. The public relations ambassadors will participate in SeoulCon detailed programs to promote the excellence of SeoulCon and Seoul content.
The influencers confirmed for the additional lineup are ▴Dong Seonsaeng (China, 36.98 million SNS subscribers), ▴Dasha Taran (Russia, 22.11 million SNS subscribers), ▴Uekusa Kazuhisa (Japan, 20.3 million SNS subscribers), ▴Irene Suwandi (Indonesia, 17.5 million SNS subscribers), ▴LinhBarbie (Vietnam, 21.96 million SNS subscribers), ▴Tanjaroen Rattanaporn (Thailand, 14.68 million SNS subscribers), etc. The combined number of their social networking service (SNS) subscribers including YouTube, Instagram, and TikTok exceeds 120 million. They plan to participate in the detailed programs of ‘2024 SeoulCon’ to incorporate Seoul’s various attractive elements into content.
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Global influencers and citizens who wish to participate in <2024 SeoulCon> can pre-register through the official SeoulCon website (www.seoul-con.com), and press who wish to cover the event on-site can also register through the website.
If you pre-register, you can participate in the Seoul Concert program, except for some programs, without a separate additional application on site. Those who pre-register will receive an entrance QR code via text message for domestic citizens and email for foreign citizens around the 25th.
Seoul Concert is basically an event open to all men and women of all ages, and anyone, not just influencers, can participate in and enjoy various foods and events. For those who did not pre-register, applications can also be accepted on-site on the day. In addition, English-speaking staff are assigned to foreigners who do not speak Korean, so that global influencers and foreign tourists can enjoy themselves comfortably.
Kim Hyun-woo, CEO of the Seoul Economic Promotion Agency, said, “Seoulcon is very meaningful in that it created a world-first influencer festival and presented a new paradigm. In other words, it is a people-centered expo, and the content they enjoy and produce will be an opportunity to spread the charm of Seoul to the world. I hope that Seoulcon will become a representative event of Seoul that all citizens can enjoy and a world-class event that comes to mind when people think of Seoul.”
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