“Songpa-gu won the grand prize in the blog category at the ’10th SNS of the Year’ awards ceremony, becoming the autonomous district with the best communication in the country. This is another great achievement following winning the grand prize at the Republic of Korea SNS Awards in September, and is the result of recognition for the efforts to expand communication and participation with residents.”
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[Korean Today] Songpa-gu, ‘SNS of the Year’ Blog Award… Stands tall as the autonomous district with the best communication nationwide © Reporter Seung-ju Ji |
Songpa-gu (Mayor Seo Kang-seok) won the grand prize in the blog category at the “10th SNS of the Year” awards ceremony held at the Korea Press Center on November 21. With this, Songpa-gu has established itself as a true leader in SNS communication by winning the grand prize in the autonomous district category at the Korea SNS Awards in September of this year and winning its second SNS-related grand prize in 2023.
‘SNS of the Year’ is an awards ceremony hosted and organized by the Korea Social Content Promotion Association and the Parliamentary Policy Academy, and sponsored by the Ministry of Science and ICT. The SNS utilization capabilities of public institutions and companies are evaluated through user voting and expert review, and Songpa-gu received high praise for expanding the participation of residents in the administration and communicating with residents through fun and sympathetic content.
In particular, Songpa-gu Blog has established itself as a central channel for residents’ lives, recording the highest number of neighbors (49,000) among autonomous districts in Seoul. The cumulative number of visitors is a whopping 18 million, effectively conveying Songpa-gu’s policies, culture, and lifestyle information.
In addition, the diverse composition of blog content also received attention. Songpa-gu Blog Reporter Group consists of about 30 influencers of various age groups, male and female, and they travel all over Songpa-gu and write about 150 articles a year. Through this, they vividly convey Songpa’s cultural and artistic events, policies, and lifestyle information, and encourage resident participation.
In addition, the specialized content ‘Songpa-ro (ROAD)’ that visually captures the charm of Songpa-gu is gaining great responses from both tourists and residents by introducing hidden attractions and scenery in the region from the perspective of a walker. This content has established itself as Songpa-gu’s unique tourism content and has been evaluated as providing useful information to those who visit the blog.
Songpa-gu Mayor Seo Kang-seok said, “Songpa-gu Blog provides useful cultural and lifestyle information that meets the diverse interests of 660,000 residents, and has established itself as an effective social media communication channel.” He added, “We will continue to promote Songpa’s charms through fun and trendy content, and strive to communicate closely with residents’ lives.”
Songpa-gu currently operates a total of seven SNS channels, including blogs, YouTube, Instagram, and KakaoTalk, and continues to communicate in various ways. This award follows the district winning the blog award in the autonomous district category in 2022 and 2024, showing that the district is continuously leading the way in communicating with residents through SNS.
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