Hong Beom-seok, the performance ambassador for global sports brand PUMA Korea, showed off his skills in the global fitness racing competition HYROX, which he participated in for the first time since being selected as a public relations ambassador. He left a strong impression on many viewers with his overwhelming physical ability and mental strength shown in various survival programs such as ‘The Soldiers’, ‘Physical: 100’, and ‘Steel Troops’. Based on his experience as a special forces soldier and firefighter, he has taken on various challenges and has now established himself as an icon of challenge.
In this competition, Hong Beom-seok wore Puma gear and challenged his limits by competing with participants from all over the world. Despite suffering an ACL injury while filming the entertainment program ‘Let’s Eat Dinner Together’, he showed leadership in the team event and achieved good results in the individual event, showing outstanding performances that fit the purpose of the Hi-Rocks competition. He actively communicated with fans during the competition, heightening the atmosphere of the competition, and even held a fan meeting on site.
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[Korean Today] Puma Performance Ambassador Hong Beom-seok, who showed off his dazzling performance at the Hi-Rocks competition. Photo: Puma |
PUMA prepared various events so that the participants and visitors could experience the brand’s outstanding product capabilities. The cheering booth provided fun things to do such as face painting and writing cheering messages, and limited edition souvenirs were also given to ‘PUMA FAM’ members. Hong Beom-seok said, “I was surprised by the cheering of many fans at the Hyrox Hong Kong competition. Fitness is the driving force in my life and an activity that gives me a great sense of accomplishment. Thanks to PUMA’s excellent functional equipment, I was able to achieve records that exceeded my expectations.”
A Puma Korea official said, “Puma, as a brand that has been with sports innovation, plans to actively support fitness culture centered around Hong Beom-seok.” The Hi-Rocks competition is an event that combines running and functional exercise, and is known as a “battle with oneself” where participants must perform various events during the 1km run. This competition, which anyone can participate in, provides participants with the opportunity to complete the race according to their ability and speed.
Through a global partnership with Puma, Hyrox will serve as the official sponsor of all competitions around the world for the next three years. Two competitions will also be held in Korea, and Puma will take the lead in promoting the competitions together with Hong Beom-seok.
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