GS25 announced that it will strengthen its dominance in the distribution market by revealing various play products that appear in Season 2 of the popular Netflix series ‘Squid Game’. The ‘5-person 6-sided game set’, which will be available for pre-order from December 30 to January 5, is themed after the traditional game that appeared in Episode 4 of Season 2, and includes five folk games such as Nadaegi, Biseokchigi, and Gonggi Nori.
This product can be pre-ordered through the ‘Our Neighborhood GS’ app. The price is 38,000 won, and a total of 2,700 pieces will be sold. It is suitable for playing with family before the Lunar New Year holiday, and is expected to be a highly collectible item for squid game fans.
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[Korean Today] GS25 is selling pre-orders for game products (center) that appeared in Squid Game Season 2. Photo = GS Retail |
In addition, GS25 is planning to release ‘Memory Lunchbox’ and ‘Kimbap’, which are convenience foods linked to the content of Season 2 of ‘Squid Game’, in January. These products appear to be a strategy for deeper communication with consumers.
GS25 has released 30 products related to the squid game since the end of November, and achieved sales of a total of 600,000 items in December alone. In particular, ‘Random Dalgona’, which gained popularity in Season 1, has achieved exports to Australia and the United States, contributing to GS25’s expansion into the global market.
A pop-up store is also in operation, and the pop-up store that will be held at the Doortu Seongsu store from December 20th is very popular, with an average of over 1,000 visitors per day, and up to 1,500 visitors during the Christmas weekend.
GS25 said that based on the popularity of ‘Squid Game’ in the distribution market, it plans to continue to collaborate with Netflix to expand its business in various ways. Kim Seong-jun, head of the GS Retail brand marketing team, emphasized, “Sales from the collaboration with Netflix will reach 50 billion won,” and “GS25 will do its best to gain an advantage in the competition in the distribution industry.”
GS25’s latest move is garnering explosive interest from consumers through the popularity of the ‘Squid Game’, and is expected to bring about a tectonic shift in the distribution market in the future.
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